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A Trick of Light
Product thinking / ATOL JOURNAL

Start with the workflow.

A useful product begins with a clear picture of the work it needs to support.

Follow the task, end to end

Before choosing a platform, describe what someone is trying to accomplish. What starts the work? What information do they need? Where does the process become slow, confusing or repetitive? A workflow makes those questions concrete.

Make the smallest useful version

Choose a single journey that can stand on its own. A focused first release makes it easier to test assumptions and learn what the product needs next.

Define what good looks like

Write down acceptance criteria in plain language. A successful task, a recoverable error and an understandable handoff are better starting points than a long feature list.
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